The Challenge
Velour needed a multi-vendor marketplace that felt like a high-end editorial magazine, not a cluttered directory. The challenge was combining the discovery experience of a fashion publication with the conversion mechanics of a modern e-commerce platform.
The Solution
We built a custom marketplace on Next.js with Prisma and Postgres for the data layer, Stripe Connect for split payments to designers, and Algolia for faceted search. The editorial homepage is managed through a headless CMS with full layout control, no templates.
The Result
Independent designers onboarded faster than the client could have hoped, and browsing turned into buying at a pace that exceeded every projection. The platform now grows without anyone touching the infrastructure.
How we built it.
Defining the dual user model (designers and shoppers) and designing flows for both simultaneously, including the designer onboarding and storefront customisation tools.
A bespoke CMS layout engine allowing the editorial team to compose homepage stories using modular blocks. No two issues look the same.
Stripe Connect for multi-party payouts. Real-time inventory sync. Algolia-powered search with visual filters. Cart and checkout rebuilt for speed.
Deployed on Vercel with edge caching on product and collection pages. Built to absorb heavy traffic with consistently fast response times across Europe.
Other projects.
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